Diagnose. Plan.
Then design.

Five areas, 20 questions each, every question scored from 1 to 10. You get a radar-chart report and five recommendations, so you know exactly where your brand needs attention first.

• BrainPositioning & strategyWhere the brand wants to go and who it is.
• AppearanceVisual identityEvery touchpoint people can see, hear and feel.
• HeartbeatPerception & loyaltyHow customers and the market really respond.
• MuscleCapabilities & resourcesYour real strengths, assessed before you expand.
• Immune systemCompetition & riskWhether the brand has a safety net.

The check-up is currently available in Chinese. No password yet? WhatsApp us to request one.

Before spending on design, get clear on where the brand is going, who it speaks to and why customers should choose you. When you launch a new product or service, we help you find the right position in the market.

Key partners

Key activitiesNew product & service design

Key resourcesBrand architecture

Value propositionsBrand positioning

Customer relationships

ChannelsMarket positioning

Customer segmentsTarget audience

Cost structure

Revenue streams

We turn strategy into things customers can see and touch. Whether it's a brand-new name or an established business that needs a refresh, every touchpoint tells the same story.

• New brand design
• Rebranding

TaskWk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8

1 Kick-off meeting

2 Logo design

3 Visual identity (VI)

4 Design sign-off

5 Brand guidelines

6 Environment planning

7 Handover