About us

A brand isn't decoration. It's the body of your business.

Tashi Creation is a brand design and strategy studio working with business owners and senior leaders in Hong Kong. We believe a good brand should help a business earn more, not just look good.

01

Our story

Working alongside you to turn design into real growth

Tashi Creation was founded in 2012 and has focused on brand design and complete rebrands ever since. We hold to one core belief:

No unnecessary design. When your message is precise, it is enough to reach your goal.

31 years of experience, through every economic cycle

Founder Mathew Ma brings 31 years of brand design and strategy experience, through many of Hong Kong's economic ups and downs. With that depth of market insight, he helps businesses position themselves precisely in any economy, find the right opportunities and grow steadily.

What sets us apart: beyond good looks, focused on profit

Many design agencies stop at producing great-looking work. What makes Tashi Creation different is this:

Our goal isn't just a beautiful brand. It is to raise your brand's value, and with it, your revenue.

Every design and strategy decision we make starts from one question: how will this help your business create value and open up new markets?

A strategic partner on your side

Running a business means carrying pressure from every direction.

With Tashi Creation, you get more than a design team. You get a partner who works shoulder to shoulder with you and shares your stake in the outcome. We treat your business goals as our own mission, and use precise, efficient strategy to unlock your brand's full potential, ready for every challenge and every new peak of growth.

02

How we see brands

Many owners want more revenue, more people knowing who they are, or the confidence to raise prices, but it isn't clear how a brand helps with any of that. We explain a brand as a body:

  • BrainWhere the brand wants to go and who it believes it is. A muddled brain means unfocused products.
  • AppearanceEverything customers see, hear and feel, and how the brand talks to the world.
  • HeartbeatHow the world actually responds, not what the brand says about itself.
  • MuscleThe real capabilities and resources inside the business. Take stock before chasing new ventures.
  • Immune systemWhether the brand is protected against competitors and market risk.

Once you know the state of the body, you know what to treat first and what to build next.

03

Team

Mathew Ma

Mathew Ma

Founder · Creative Director

Hong Kong

Paco Ho

Paco Ho

Design Director

United Kingdom

Grace Wong

Grace Wong

Marketing & Strategy Director

Canada